“How long will it take to enhance search engine ranking?” – this million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the topmost position.

However, we cannot undermine the concern of the business owners to increase their web ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the web traffic.

Now, this may instantly remind you of PPC (Pay-Per-Click). Several site owners spend lots of resources on PPC to quickly occupy the top ranks. While this can definitely draw greater visibility to your site in a short span of time, the advanced users often tend to avoid the advertisement sites and prefer to check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for SEO efforts. This means, the strategy that is over 5x more effective, SEO, is receiving only 1/8 of the resources spent in the market!

While PPC can boost ranking instantly, SEO helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of SEO.

Though we have already mentioned that there’s no magic, there are surely a few strategies that you may adopt to boost your organic ranking. One of them is to improve your on-page SEO.

# How to Improve On-Page SEO?

On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practised by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility on Google.

1. Generate High Quality Content

Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher rank.

The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:

Keyword Optimization

With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content.

Further, Panda algorithm evaluates a website based on the content quality and pages with high-quality content are generally rewarded with higher ranks.

Our suggestion is to conduct keyword research and incorporate long-tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, ensure that the keywords occur naturally or organically into the content and don’t appear to be forced.

Add Relevant, Engaging, and High-Quality Visual Content

Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.

While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the picture is about. Below we will discuss in detail about images Alt-text. So keep reading.

Include convincing CTAs

Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).

Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.

2. Site Architectural Elements

Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.

Page URL

The page URLs should be easily comprehensible by the readers and search engine. These are also important in maintaining the site hierarchy as you create subpages, blog posts, and other types of internal pages.

There is a variety of ways by which one can bring in cash from a blog site. You could sell advertisements, compose supported content, or work with content accomplices. You could make an online shop or use associate connects to send your readers to another person’s online shop. You could even make a membership model, where readers need to pay to see your substance.

Understand that none of the above-mentioned systems are going to work if you don’t have a predictable progression of individuals, going to your site. That is the reason the initial-phase in bringing in cash from your blog is building an audience to your blog. There lies the significance of search engine optimization.

Search Engine Optimization
Whenever you search something on the web, Google’s calculation helps to pick stories as well as posts that will address your inquiry. Search engine optimization is tied in with understanding those calculations. In this manner, when somebody tries to search for something, say your website, using Google, that person won’t need to burrow through a few pages of results to discover yours. It’ll be directly at the top. Presently, when an individual looks for “How to Commence a Business,” they discover this article informative.

This article highlights the things that one needs to consider to start a business. In this context it is relevant to add that for all start-ups search engine optimization is extremely important. In recent times, businesses require to maintain websites and if these web portals are well-optimized then they can attract more and more traffic to a business. The success of a business is very much tied to the success of the SEO strategies that are adopted by the web-marketers.

Things to Consider While Submitting a Post for your Blog

If you have a business and hence maintain a website then it is obvious that you have a blog section. In this blog section, you can post blogs on various topics related to your business. While maintaining the blog it is the business owner’s objective to make regular posts. The blog posts need to be such that they are SEO friendly and manages to attract more and more readers. This blog highlights the fundamentals that the blog poster should adhere to become successful in business.

Following are the things that seasoned writers need considering while submitting a post online so that the post becomes search engine friendly and able to attract more and more readers:-

1. Before writing your post ensure that your website is well-optimized.

2. While penning down your post, you need to have a keyword in mind.

3. After completing your blog post, you require to share it with the readers.

In the age of social media like Facebook, LinkedIn it is always advised to share the links to your blog posts on various social media networking websites.

Mistake No. 1: Not Optimizing PageSpeed for Every Page

It can be observed that Page Speed is usually optimized only for a homepage. Category and product pages, which are conversion pages, should not be ignored so people should remember to optimize these to get a good PageSpeed. Google regards Page Speed signals in a way at a level of a web page and not a homepage.

More often than not category and product pages are the same so people can choose one from each category to test the PageSpeed, copy the findings then fix those on every page.

As a professional tip, whenever people make new changes in design/development at a level of a page, they must run its PageSpeed score prior to making it Live. Ideally, this is part of the Q&A process.

Mistake No. 2: Not Redirecting the Non-Preferred Version of the Website to the Preferred Version

They should 301 redirect their non-preferred version to the preferred one.

They need to see to it that their customers land on only one website (preferred version) and not see two dissimilar links to the same website.

Mistake 3: Not Using Content Delivery Network (CDN) For Website or Blog

CDN is a system that uses methods that allow a website to display visual content such as images and videos, faster even when the site is crowded with traffic.

eCommerce sites that serve customers around the globe draw traffic from different locations. As a result, the website becomes heavier leading to an increase in loading time. Serving their visual content with the use of CDN helps in minimizing server load time and directly helps in boosting the PageSpeed score, which results in a better user experience.

However, Shopify and several new website hosting platforms offer this as a default feature while WordPress, Woocommerce, Magento and other old platforms do not.

Mistake No.4: Using Their Product Descriptions on Other Sites

More often than not, small and medium-scale businesses copy product descriptions from their site and use the same descriptions on 3rd party sellers like Amazon, eBay and Myntra, to name a few.

User-generated content such as user product reviews make a distinction to a certain extent but it is best for 50% of the product descriptions to remain unique on their site. In addition, they should remember to upload and retain original SEO optimized product descriptions on their site before sharing other versions on other seller sites.

This way, there is a greater chance for their site to rank higher because search engines would find out that the original SEO optimized content is hosted on their website. Such precaution can bring about an increase in organic traffic.

Mistake No. 5: Not Including an FAQ Page

Whenever consumers plan to make a purchase, they usually look for the FAQs. These are very essential for eCommerce categories such as electronic products. When the FAQ portion is missing on the product pages or website these can lead to lower organic traffic and lose potential conversions.

They can infuse the FAQ section with high conversion long-tail keywords (that start with what, why, where, when and how). So, not including an FAQ page proves to be among the biggest SEO mistakes to avoid. What they need to do is to think of the right questions and provide helpful answers.